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May 22, 2007 by jack petrie.
Ron Roel, a former Newsday editor and a co-founder of the real estate educational service Real Estate Next, has written a white paper called “Real Estate and the Media: Understanding news coverage and its impact on the housing market.” While the paper examines the issue of whether the media unduly focuses on negative real estate stories in the residential real estate markets, it also raises the important question of how the media shape public opinion about the commercial real estate markets.
The Commercial Analogy
Roel describes the recent increases in stories about a housing “bubble” being ready to burst. The media equivalent in commercial real estate would be the increase in coverage of the unrelenting rise in the prices of commercial office space in Manhattan. Before opining on this coverage, let’s examine some of the underlying facts:
What does this mean for the commercial tenant today?
In summary, navigating today’s commercial real estate market is fraught with greater peril than ever. The risk is in “locking in” a long-term rental rate that will leave you underwater in a market downturn. Take a deep breath, turn the page of that publication and let sounder reasoning take its course. There are many more options to discover from which to benefit.
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May 16, 2007 by jack petrie.
Working for a real estate firm that focuses exclusively on tenants, we don’t have the advertising & marketing budgets of our competitors who represent landlords and can “slap” their names and logos on buildings or tombstone transaction announcements throughout the media.
However, when life gives you lemons, it’s time to make a great batch of lemonade!
The Dearth of Midtown Meeting Spaces
Many attendees at CresaPartners-hosted events have been witness to the power of one of the greatest marketing assets our firm possesses – our conference/event space. Due to the shortage of affordable meeting/conference space in New York City, our conference facility (offering close proximity to Grand Central Terminal and a maximum seated capacity of about 75 people) has recently been in great demand.
Since our relocation to our 100 Park Avenue offices three years ago, I have offered this space to every group imaginable – Chambers of Commerce, Industry Trade Associations, Marketing/Networking Groups. Surprisingly, not everyone accepts. Not surprisingly, sometimes we’re asked to join a sponsoring group. Not a problem though, as we have found a successful formula for networking within this type of group.
The Service-Firm Marketing Model
Taking a page from the marketing playbooks of the law and accounting firms, we have found that event sponsorship offers tremendous marketing value and provides a high level of marketing awareness among attendees.
Additionally, from sponsoring and attending so many events, I have learned a lot about the event dynamic, itself.
Three Networking Lessons
By utilizing this approach the benefit is that once the event starts, the “heavy lifting” has been completed and you can focus on the event content and stay as long as your schedule allows. This approach also allows for “double booking” or attending multiple events in a morning or evening. It can certainly make networking extremely efficient.
Event sponsorship is no substitute for the sales process, but calling on prospects who have visited your offices and have a familiarity with your firm and personnel can instantly warm up a sales call. It is a lot easier to make a warm call to someone who already knows who you are, what you do, “where you live” and who has visited your workspace and observed your company culture recently.
Next Steps…
1) Planning your next office relocation? Here’s a quick tip: double the size of your proposed conference facilities!
2) Looking for event space? Contact me at jpetrie@cresapartners.com and perhaps we can discuss a possible fit with our facility.
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May 15, 2007 by jack petrie.
Many tenants mistakenly feel there may be a potential savings to be had by forgoing an advisor when entering into a lease negotiation, particularly on a lease renewal. However, in the absence of an advisor, the commission monies (which are a line item in any transaction’s pro forma) revert to the landlord’s agent or management company. In essence, you are paying for an advisor whether you choose one or not.
From our experience exclusively representing tenants, engaging an exclusive advisor does the following:
To conclude, the New York City lease is a formidable document crafted by the landlord’s leasing team to protect the landlord. It is the summary of a large set of historical contingencies that gradually attempts to close any and all tenant loopholes or ambiguities. Each clause in the lease has monetary impact. Do not attempt to tackle this one without adequate protection in the form of an objective, tenant advisor.
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April 24, 2007 by jack petrie.
It is a well documented fact that the physical design of a workspace has a direct effect on job satisfaction, productivity and profitability. Companies with workplaces that encourage collaboration outperform those without intermingled workspace. The architectural firm, Gensler, recently conducted a survey – demonstrating that workplace affects attitudes about work and makes companies more competitive, as proud workers show off their workspace to important customers. Additionally, positive workspaces can promote health and well-being.
A potential relocation offers the following opportunities for companies in New York City:
If a company is offered the opportunity for a landlord’s “turnkey” installation, why accept a landlord’s paradigm of what an office environment should look like. If you look at how your firm actually works and at your client workflow itself, certain types of functional work areas might enhance your process and client service. For example:
In working with our clients, we recommend a very detailed and specific process when advising them about space needs. Most often the recommendations involve engaging an architect or space planner to observe, interview and program the work environment and to translate it into a physical footprint. A relocation can be a huge and positive marketing event which can tie into many of the other efforts to build and grow a client base and market awareness. It starts with the recognition and definition of corporate culture and the implementation of that culture into the workspace.
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April 17, 2007 by jack petrie.
1st Quarter 2007 Market Report
Tenant’s Viewpoint
Overall occupancy costs will continue to rise due to increasing rents, higher construction costs and space remeasurement by landlords (to create higher “loss factors”). Regarding construction, most available space will be delivered demolished and will require complete renovation, while landlords are providing smaller tenant improvement allowances and less base building work. These factors result in relocations becoming more expensive, necessitating increased time for budgeting and planning when determining whether a relocation or renewal is the best alternative. It is critical for tenants to understand the speed at which current transactions are expected to close, once negotiations begin. Landlords will not hesitate to retract the issuance of draft leases, once any sign of hesitation or improved market economics emerges.
Market Overview
The city’s economy continues to fuel strong demand for office space. Since January of last year, job growth in the private sector alone has grown by 2%, creating over 60,000 new jobs. This job growth has had a dramatic effect on vacancy rates and consequently, rental rates, which in the overall Class A market increased by 26.9% over last year. In turn, rental rates in formerly good value submarkets such as Midtown South and Downtown have risen sharply, as well. Downtown asking rental rates are now comparable to Midtown Class B rates. The scarcity of space and higher rental rates have created a ripe environment for new speculative development for the first time since the late 1980’s and early 1990’s.
Trends & Statistics
Midtown
In the first quarter of 2007, average office rents rose $3.95/rsf (5.9%) to $71.40/rsf for Class A space. This is an historical high figure. The asking price for Class B space saw an increase of $1.67/rsf (3.9%) to $44.44/rsf. Vacancy rates continued to drop decreasing by 0.6% from 5.2% to 4.6% within Class A space and remained stable in Class B space at 4%. Class A net absorption was 1,170,437 rsf and Class B net absorption was 34,822 rsf for Q1 ‘07.
Midtown South
Average asking rents rose substantially by $2.15/rsf (5.4%) from $40.05/rsf to $42.20/rsf. Net absorption was 224,484 rsf for Class A&B space combined. Vacancy rates remained stable at 5%.
Downtown
Downtown Class A space rose by $1.54/rsf from $45.27/rsf to $46.81/rsf, while Class B space experienced an increase of $3.59/rsf (9.9%) from $36.38/rsf to $39.97/rsf. Total net absorption was 1,452,878 rsf and (-16,605) rsf for Class A and Class B space, respectively. This was the first negative absorption of Downtown Class B space since 2005. Class A vacancy rates dropped 20.4% from 10.3% to 8.2%, while Class B vacancy rates remained steady at 10.0%.
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April 4, 2007 by jack petrie.
Matthew McCall, Managing Director of DFJ Portage, recently posted an article http://alwayson.goingon.com/permalink/post/12090 on toxic elements of the commercial real estate leasing process for startups and technology firms.
He identifies six (6) core mistakes that many newly-funded entrepreneurs make in securing new or growth space for their enterprises. A tactical interpretation of these concerns:
Additionally, from our experience representing startups and newly-funded technology firms, we can offer some this advice:
Like visiting the IRS or the oral surgeon, leasing office space can be a painful process. Additionally, most tenants only lease space once every 5-10 years. By starting early and planning appropriately, tenants can insure a more satisfying outcome.
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March 14, 2007 by jack petrie.
One of 25 “Most-Read Stories”
CRESA Partners’ SVP, Greg O’Brien, recently contributed the following article to ”The CoStar Green Report”:
Color Me Green? - Reviewing Shades of Reality
Tenants are now considering the environmental impact of a building during the decision-making process. As a result of the establishment of the United States Green Building Council and its Leadership in Energy and Environmental Design (LEED) Green Building Rating System, environmentally responsible design and construction practices are now becoming a determining factor in the site selection process. But as with many new concepts introduced into a marketplace, there are significant differences between the common perceptions of green developments and the realities. Let’s take a look at a few.
Perceptions Versus Realities
Final Conclusion
The time has arrived for the “greening” of the real estate acquisition process. So what is your organization’s green strategy?
About The Author
Greg O’Brien, senior vice president of CRESA Partners in Atlanta and a LEED Accredited Professional created CRESA’s The Green Team to assist corporate tenants with understanding the value of green in their real estate transactions.
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March 6, 2007 by jack petrie.
I often say that one of the perks of working in commercial real estate in NYC is that a broker doesn’t just deal in properties, but in landmarks & icons.
Having recently subleased a client’s floor in the tower, I’ve come to understand how no other property in the world occupies a higher place in our emotional landscape than 405 Lexington Avenue, famously known as the Chrysler Building.
Having worked in the building in 2003, I certainly know its flaws: landmarked obsolescences such as wind-whipped window frames, outmoded plumbing, creaky elevators. (The two most bizarre days of the year were the semiannual treks of the window washers to our floor - to climb outside the 47th floor facade, supported by a mere canvas belt, to manually wash each window’s exterior and thereby juxtaposing their career’s unique combination of monotony and danger.)
Everyone has a Chrysler Building story:
No better conversational icebreaker exists than this property. My mother’s 80-year old husband and I share the experience of working in this building (a floor apart) at different times. No other building spans generations like the Chrysler Building.
No other building has such a place in of American history.
At the time of it’s construction, $75 dollars would equate to three weeks pay for the average worker and would bring home two washing machines.
Today it buys a square foot of real estate on the 57th floor.
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March 5, 2007 by jack petrie.
Tenant Sticker Shock
As companies across Manhattan consider renewing their leases or expanding or relocating their businesses, many have been shocked by what landlords are now proposing for rental rates. In many cases, lease proposals are coming in at 125% – 150% of what rates were a year ago, and in some cases, the proposed rent is more than double what the company is currently paying!
Shift in Market Dynamics
Unfortunately, for companies looking to lease space today, the days of a favorable tenants’ market are long gone. With vacancy rates at recent historical lows and tenant absorption substantially up, landlords are negotiating from a position of strength and confidence. No longer are landlords hungry to find tenants for their properties and willing to do “whatever it takes” to persuade tenants to sign leases in their buildings. The market has shifted, which for tenants translates into increased rental rates and a lowering of tenant improvement allowances, free rent, and other concessions, particularly lease flexibility options and clauses.
Market Evidence (2004-2006)
An example of these rate increases can be seen in some of the Midtown submarkets: Midtown Class A buildings which were averaging $53.91 per rentable square foot (rsf) in 2004, finished 2006 leasing for an average of $61.72/rsf, a 14.5% increase. In the Plaza District, the increase from 2004 to 2006 in Class A rents was even more dramatic – from an average of $61.55/rsf in 2004 to $71.47/rsf at the close of 2006, a 16.1% increase. In Downtown Manhattan, Class A space which leased for $34.40/rsf in 2004 was averaging for $43.05/rsf last year, a staggering 25.1% increase. Even in Midtown South, a historical haven for cost conscious tenants, average leasing across all property classes rose by 18% from $31.38/rsf in 2004 to $37.02/rsf at the end of last year. As the first quarter of 2007 nears closing, those rental rates seem almost nostalgic as a substantial portion of this year’s rent increases are already taking place.
Possible Solutions
So….how do companies manage their costs in an environment like today where landlords are inflexible, rents are high and concessions are low?
Most people do not realize that office space and facilities represent the 2nd or 3rd largest expense on a company’s balance sheet, next to payroll and inventory. Effective management of these costs can be one of the major determining factors in the profitability and productivity of a company as a whole. Overpaying for office space or facilities can often translate into the inability of a company to hire or retain quality employees, make a strategic acquisition, or create or expand a product line.
Surf the Market Waves
Although intuitive, a good rule to remember in the current environment is: Sign long term leases when rental rates are low; sign short term leases when rental rates are high. So, in a market like we have today, the key (if possible) is to renew in your existing space for short periods of time or find a short term sublease to get you through this segment of the real estate cycle. Once the market shifts again and rates go back down, then sign longer term leases to lock in lower rental rates and enable your company to get through the next cycle of upward trending rents. On a short term renewal, assuming you do not need to make significant modifications to your space, most landlords will be willing to give you a break on the rent in exchange for minimal retrofit costs.
Salvage the Value of Existing Spaces
If you cannot renew or expand short term in your existing building, or if you cannot postpone relocating your company, I would offer a few recommendations: First, try to find a space that has been previously occupied by another tenant that is built out in similar condition to how you need your space to layout. In a market where you are already looking at high rents and reduced concessions, the less a landlord has to spend to build out your space, the more money overall that you will be able to save on the transaction.
Employ a Bidding Process to Keep Construction Vendors Honest
If you have to retrofit, most landlords today are offering insufficient tenant improvement allowances to cover total costs. Exacerbating this condition is the fact that there has been a nationwide increase in the cost of raw materials and labor. As a result, many tenants are getting stuck with unexpected bills (of up to hundreds of thousands of dollars) because they did not realize that the cost to build out their office space was going to exceed their allowance. Make sure that you have multiple contractors bid out your proposed tenant improvements to protect against unwelcome surprises.
Expand Your Boundaries
Third, you may want to consider looking at less expensive buildings for the short term until the market turns around. For example, if you are currently in a Class A building, you may want to consider leasing space in a Class B or a back-office building, assuming of course that it would not be detrimental to your business to do so. Many companies are taking advantage of this strategy in today’s market to try to keep their office and facilities costs at a reasonable level.
Don’t Ignore Hidden Costs
Lastly, it is important that you evaluate all of your relocation costs, as there are a number of other items outside of tenant improvements that will be important for you to account for. A few of these items include cabling, telecommunications, furniture purchase and installation, the physical move, new stationery, updated marketing materials, announcements, the financial impact of downtime, and increased commute times (which could cause decreased productivity and turnover). It is imperative to factor each of these costs into your analysis so that you can evaluate the total cost of your potential relocation.
Ultimately, one’s perspective on the marketplace boils down to which side of the fence you are on. If you are a landlord or developer, times are good. If you are a tenant however, this is not a market to be excited about, and careful planning and execution is critical. Having a trusted advisor on your team will be a big advantage in helping you to navigate effectively through today’s marketplace.
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January 21, 2007 by jack petrie.
Did you know that in the U.S., buildings account for:
As these figures suggest, we have passed the tipping point – being “green”, or energy efficient in office buildings is not just about conservation but about a higher standard for buildings. In the near future, occupants will demand sustainability in their real estate to control costs, with environmental benefits being a secondary benefit.
Businesses’ top two expenses frequently are human resources and energy (and if not the top two, real estate costs are another major expense). Just as a poor location can have a negative impact on productivity, energy-efficient locations not only cut costs but can boost productivity. Occupancy in a “green” building is good business practice by not just saving money but improving overall health and well-being for the inhabitants by providing natural air and light, fewer toxins and climate control
While slightly more expensive to build (an estimated <1%-4% additional for commercial buildings), environmental-friendly and energy efficient-systems can pay for themselves very quickly (11-36 months) as they are up to 20% less costly to operate.
Among the corporate adherents of the “green” building movement are institutions such as Adobe, Bank of America, Citigroup, Genzyme, IBM, Microsoft, PNC, Toyota, General Motors, Ford, Honda, Wal-Mart, Target and Home Depot.
Although New York City currently lags behind cities such as Seattle, Portland, Pittsburgh, Washington D.C. and Boston in adopting and implementing environmental standards in new construction, the following properties represent the “green” elite in New York City:
But if you’re unable to cough up triple-digit rents to get into a “green” building, what can the average midtown office tenant do to improve its carbon footprint before New York City suffers another blackout? Here are suggestions for commercial tenants:
By doing a portion of the above, tenants will see improvements in both operating costs and worker productivity that will outweigh the expense of implementation.
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