Widget-Maker Relocates to Soho!

McLean, VA-based Clearspring inks lease at 584 Broadway

Clearspring, a maker of the proverbial “widget” (internet-style), has relocated its offices from the Grand Central submarket to 584 Broadway in Soho.  The company was represented by Aaron Berkey, Jamie Addeo & Jack Petrie of CresaPartners.

About Widgets

A widget, or web applet, is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation.   Widgets often take the form of on-screen tools such as clocks, tickers, daily weather, etc.  Web widgets offer commercial interest primarily because they provide interactivity and viral distribution through social networks, such as Facebook and MySpace.  The first known web widget, Trivia Blitz, was introduced in 1997.

About Clearspring

Clearspring creates, distributes, tracks and monetizes widgets for web publishers.  Clients of the firm include RockYou, NBA.com, NBC/Universal, Adobe, Time, Discovery Channel and Maxim.com.  According to comScore’s October 2008 data, Clearspring’s monthly reach jumped more than 30% to 332.5 million unique worldwide visitors, furthering their position as the worldwide leader in widget distribution.

Clearspring is headquartered in McLean, Virginia with offices in Los Angeles and London in addition to NYC.

About 584 Broadway

584 Broadway is a 220,000 rsf, 12 story property located on the eastside of Broadway between Prince & Houston Streets in New York City’s historic “Soho” neighborhood.  The building, constructed in 1897, was renovated in 1990 and now boasts dual renovated lobby entrances and onsite owner-management.  The current asking rental rate is $57.00 per rsf.  Major tenants include AM Collections, Slover & Company, cFX Incorporated and Dailycandy.   The property is owned by Olmstead Properties Inc.

This entry was posted on May 8, 2009 at 4:23 pm and is filed under Media/P.R.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.