CresaPartners will host the September 10th New York Software Industry Association’s (NYSIA) Sales & Marketing Special Interest Group (SIG) discussion on Web 2.0 Marketing. The event will take place from 7:30-9:30AM at 100 Park Avenue on the 24th Floor. Registrations are now being accepted at www.nysia.org.
Marketing in the Web 2.0 Era
Over the past few years, social networking, search engine marketing, blogs, wikis, software-as-a-service, collaborative computing and web communities have grown tremendously. These new technologies are changing many of the rules and companies with all sorts of business models have arisen to capitalize on emerging trends -but all have not been successful. What separates the winners from the losers? In this discussion, we will uncover how marketing has (and hasn’t) changed in an era of accelerated technological innovation. Despite all the hype of Web 2.0, business is still all about finding customers, giving them what they want and building long-term relationships. Companies that forget the fundamentals as they pursue the latest fads will not survive in the long-term.
About David Shiang
David A. Shiang is Vice President of Infrastructure and eBusiness Software Consulting at IDC. He has more than twenty-five years of information technology marketing and management consulting experience. He has an MBA in management from the Kellogg Graduate School of Management at
About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.
You must be logged in to post a comment.