July 3, 2008 by jack petrie.

Media Buying 2.0

The July 23rd, 2008 iBreakfast will present Media Buying 2.0, a look at emerging trends in digital media. With the rise of new technologies, better targeting and newmarketing channels, the tides of media buying are changing. Media is more
intelligent and available in more varieties. Even television advertising is undergoing significant changes. What are the top agencies doing to take advantage of these new technologies and trends? Find out on July 23rd.

Introducing a New Host

Richie Hecker, will moderate the panel discussion, assisting Alan Brody, who has embarked on a book tour to promote his amazing new book and music project, White Shaka Boy (press release and articles to follow). Speakers will include Morpheus Media’s Adam Broitman and Ogilvy Interactive’s Benjamin Ezrick.

Renowned Speaker Lineup

Adam Broitman, Director of Emerging and Creative Strategy at Morpheus Media
Adam keeps his finger on the pulse of emerging media channels in order to devise creative strategies that leverage technology and add value to brand initiatives. He’s a freelance writer/speaker for iMedia Connection and authors the media blog, amediacirc.us. Adam holds a B.A, in English from Queens College as well as an M.A. in Media Studies and a certificate in media management from The New School
University.

Benjamin Ezrick, Sr. Strategist, Digital Innovation at Ogilvy Interactive
Benjamin Ezrick is responsible for the application of emerging technologies, such as gaming, mobile and advanced television at Ogilvy Interactive. He is determined to deliver television advertisers the measurability and accountability that they have found online. In a first for the industry,Benjamin managed a television campaign implemented, tracked and optimized over the Internet. He is a graduate of the University of Pennsylvania with a BA in International Relations.

About the Corporate Sponsors

ContextWeb
ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb’s patent-pending technology is the industry’s only real-time and fully-automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextWeb was founded in 2000 and is based in New York.

CresaPartners
CresaPartners LLC is an international corporate real estate advisory firm that exclusively represents tenants/space users and specializes in the delivery of fully integrated real estate services. The firm is headquartered in Boston and provides service in 35 countries and more than 125 cities. CresaPartners’ mission is to provide customized solutions exclusively for tenants/corporate space users by offering fully integrated services that align their real estate with their business plans, delivering maximum cost savings and exceeding expectations.

The Deal - Tech Confidential
The Tech Confidential Network unites the leading voices from around the Internet on the topics of high-tech startups, venture capital and investment exits. Bloggers and publishers that want to expand their readership and monetize their content are encouraged to apply to join the Tech Confidential Network.

LiveAdMaker
LiveAdMaker is an end-to-end technology that builds entire marketing campaigns across all forms of media in a series of simple selections and then delivers the ads to market in record time. Everyday, leading brands such as Intel, Sprint, AARP, GM and Century 21 all rely on LiveAdMaker to create and deliver thousands of ads to market.

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July 3, 2008 by jack petrie.

Second Quarter 2008 Market Update

Tenant’s Viewpoint

We expect the market to continue to soften over the next 12-18 months as more space is placed on the market for sublease and landlords will be far less likely to recapture space. This competition will ultimately affect landlords as they struggle to keep tenants who are willing to relocate. For those tenants looking at renewal alternatives, this period of unrest could present a significant opportunity. Tenants should do their planning early to prepare them for opportunities as they arise.

Market Overview

The commercial real estate market is showing the initial signs of weakening as economic news remains negative. Landlords continue to maintain high asking rents, but we are beginning to see greater concessions and more negotiability in lease transactions. Significant amounts of sublease space are expected to be put on the market. In the Grand Central area alone, we can identify over 1,000,000 rentable square feet (”rsf”) which will come to market shortly. This large addition of inventory will have a ripple effect throughout the midtown market and beyond. Vacancy rates have increased slightly in all areas except Downtown class B which improved marginally.

Trends & Statistics

Midtown
Midtown Class A vacancy rates increased from 4.7% to 5.0% in the last quarter. Asking rents for class A remained relatively flat at $84.11/rsf. Midtown Class B vacancy increased slightly to 4.5%, with a slight reduction in asking rents to $53.17/rsf. Q1 net absorption was negative for both Class A (-505,027 s.f.) and Class B (-186,695 s.f.)

Midtown South (Class A & B)
Vacancy of combined Class A and B space increased for the first time to 4.4% with asking rents remaining relatively flat at $54.41/rsf. For the first time in a long period, net absorption in midtown south was negative (-115,025 s.f.)

Downtown
Class A vacancy increased from 4.7% to 5.9% with a slight reduction in asking rents from $52.94/rsf to $52.62/rsf. Negative Net absorption for the second quarter was relatively high at -663,753 s.f. Class B experienced a slight drop in vacancy from 10.1% to 10% and an increase in asking rents from $47.41/rsf to $48.36/rsf. Downtown Class B was the only submarket with positive absorption for the quarter (54,269 rsf.)

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