CresaPartners to host NYSIA’s 10/3/07 Sales & Marketing S.I.G.

CresaPartners will host the New York Software Industry Association’s Sales & Marketing Special Interest Group’s October 3rd, 2007 panel discussion on “How to Differentiate Yourself in the Marketplace”.

Two Esteemed Experts

The panel will consist of two experts on sales and marketing: Rajesh Setty, President of Suggestica and Robert Algeri, President of Great Jakes Marketing Company. The topics for discussion will include: Increasing Return on Investment for an Interaction or “ROII”, Improving Likeability, Selecting a Niche Market, Why do Customers Buy? and What Differentiates You and Your Firm?

The ability to differentiate your business always seems obvious. However, what is it that you make available to the marketplace that no other company can claim to replicate? In what way are you transforming the lives of customers?

Come hear experts in the disciplines of sales and marketing talk about how they get their clients to convey a message of uniqueness. Learn methods and techniques for uncommoditizing your business.

Suggestica - Rajesh Setty

Rajesh Setty is a serial entrepreneur, investor and author. Currently, he serves as the president of Suggestica, a company that powers vertical discovery engines. He also serves as the chairman of iPolipo, a company that aims to make scheduling simple.

Rajesh Setty began entrepreneurial life the old fashioned way—by failing hard. Settyhas built company divisions, led teams and took on challenges with unabashed enthusiasm. His first venture in United States (co-founded in late 2000) — CIGNEX Technologies, grew 250% every year, without external funding during his first five years of leadership.

Rajesh has also written and published seven books, including his latest book “Beyond Code” (foreword by Tom Peters) which was published in late 2005. Rajesh maintains a blog called Life Beyond Code (http://blog.lifebeyondcode.com) and speaks at conferences and companies in US and India on wide ranging topics that include Leadership, Entrepreneurship, Personal Branding and Living a Life Beyond Code.

Great Lakes Marketing Company - Robert Algeri

Robert is a partner at Great Jakes Marketing Company, a marketing communications firm that crafts marketing strategies and creates marketing materials like websites, brochures, logos and strategic mail campaigns. The company specializes in serving the marketing needs of mid-sized business-to-business companies.

Robert is responsible for all aspects of business development and operations. However, his primary responsibility is to ensure that Great Jakes consistently exceeds the expectations of its clients. Robert currently sits on the Steering Committee of the Business Development Network, a highly selective group of business professionals. Additionally, he has held various board positions at the New York Legal Marketing Association, including Information Officer.

Program Details

The program will consist of breakfast and networking, followed by the panel discussion and will conclude with a question-and-answer period and closing remarks. It will be held from 8-10AM at CresaPartners, 100 Park Avenue (40th-41st Streets), 24th Floor, New York, NY.

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