CresaPartners to host NYSIA’s 9/5/07 Sales & Marketing S.I.G.

CresaPartners will host the New York Software Industry Association’s Sales & Marketing Special Interest Group’s September 5th, 2007 panel discussion on The Psychology of Selling - Using Influence Techniques to Close More Sales.

Three Esteemed Experts

The panel will consist of three experts on sales training, development and influence techniques: Lawrence Sharpe, Director of the Neo-Sage Institute; Robert Heiss, President of Sandler Sales Institute and Dr. Edward M. Petrosky, Leadership Consultant and Executive Coach with Tools For Success.

Neo-Sage Institute - Lawrence Sharpe/Director

Larry has a varied background which began in the United States Marines, continued with English instruction in Japan at The Okinawa International Center and a marketing stint at the Armed Forces Radio & Television Network. Upon returning to the US, he started a family business before leaving to work with the former NYC Police Chief, Bill Bratton, in corporate sales of Pre-employment Screening & Background Investigations. From their he moved through several very different sales positions with diverse organizations including Craftmatic Organization, Honda of America, Powerhouse Maintenance Prime Distribution Inc. and WOR Radio. Currently, at Neo-Sage Institute, he is passing on this wealth of knowledge and experience.

Sandler Sales Institute - Robert Heiss /President

Robert is the founder and owner of Sandler Sales Institute, which specializes in business development strategies, sales productivity training and executive coaching. Bob’s experiences as salesman, Regional Manager and VP of Sales have taught him that a focus on successful behaviors, attitudes and techniques can help people overcome self-limiting beliefs and achieve personal and professional visions. Bob is an experienced public speaker and published author of many articles on sales and marketing.

Tools for Success - Dr. Edward M. Petrosky/Leadership Consultant

Dr. Petrosky is a psychologist by training who utilizes his insights into people, relationships and group dynamics to improve employee engagement, commitment and teamwork. His services include organizational consultation, executive coaching and staff development and training. Dr. Petrosky entered his profession to help people rise to life’s challenges and realize their potential. He has consulted organizations on such issues as increasing alignment with organizational mission and vision, increasing emotional intelligence, improving customer service and retention and reducing workplace anger.

The panel discussion will be held from 8-10AM at CresaPartners, 100 Park Avenue (40th-41st Streets), 24th Floor, New York, NY.

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