Mobile Breaks Out iBreakfast Report

CRESA Partners recently cohosted Alan Brody’s 4/18/07 iBreakfast on “Mobile Breaks Out”.  Here is our correspondent’s report:

Mobile is quickly becoming the dominant digital platform.  Not only does everyone have a cellphone - from schoolkids to retirees - but they spend more time with it than with virtually any other device.  How are big digital media companies like Yahoo and entrepreneurs like Thumbplay, Free411 & Kargo.com responding to this trend?  The answers may surprise you…

Elizabeth Harz, Technology Category Development Officer for Yahoo! sat on our panel with Harry Kargman of Kargo.com, Chris Phenner of Thumbplay and Michael Salat of Free411.  Ms. Harz is responsible for driving the sales of Yahoo!’s technology and telecommunications clients.  Yahoo! recently launched display advertising for its mobile web service allowing users either to click-to-call marketers directly or to link to mobile sites for more information.

Will Yahoo!’s new initiatives in the Mobile market give the company access to the fastest growing and most ubiquitous digital platform?  The mobile device is quickly becoming the equivalent of a digital wallet/infotainment device.  Many websites are staking their claims in the fastest growing digital medium.  Driven by under-30 year olds, this growth is projected to result in 4 out of 5 adults using the mobile platform by 2010.

Harry Kargman founded Kargo.com in 1999, after having spent several years working in and researching the interactive, wireless and broadband mediums.  Kargo develops its own private-label mobile applications including Red Carpet, Game Day and FEVER.  The latter is one of the leading mobile content portals in the U.S. with 900,000 unique shoppers to date.

Chris Phenner, VP of Business Development at Thumbplay has over ten years experience in internet software and new media business development.  He previously worked at Audible, Inc. and CNET’s Download.com and was the eighth employee at the orginal Napster.

Thumbplay, Inc. is the market-leading direct-to-consumer mobile entertainment company.  Thumbplay creates, publishes and licenses market-leading content, products and services in all major mobile categories, from personalization and entertainment to information and community.

Michael Salat is the Director of Product Development of Free411. 

View the video highlights (generously provided by iBreakfast cosponsor, Motionbox) at http://www.motionbox.com/video/player/069dd9b9101d8c

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