Pizza International Subsidiary Adds Emmy Award-Winning Children’s Character in a Photo Personalized DVD Cartoon for Children
DELRAY BEACH, FL — (MARKET WIRE) — April 23, 2007 — Pizza International, Inc. (PINKSHEETS: PZZL) announces that its Look It’s Me on TV (www.lookitsmeontv.com) subsidiary has added the photo-personalized DVD cartoon, “Arthur’s New Friend,” winner of the iParenting Media Award Winner, to its growing list of personalized products for children. The PixFusion DVD maximizes the impact of photo personalization and allows any child to star on screen with this popular, Emmy Award-Winning character.
Arthur could be called an over-achiever. He first appeared in 1983 in an animated book series written by Mark Brown. In the past eight years alone, Arthur has sold over 50 million books in the United States and made The New York Times Best Seller List. His popular television series, produced by WGBH Boston and Cookie Jar Entertainment, airs on PBS (www.pbskids.org) and is seen by children in more than 60 countries. Other “Arthur” awards include several Emmys and The George Foster Peabody Award for Excellence in Broadcasting.
Personalized Entertainment for Children
“Arthur’s New Friend” allows any child to star on screen with this famous character in an 18-minute cartoon that also features D.W., Buster and Arthur’s entire gang as they remember planning a special party for the child who appears on screen. Arthur interacts with and says the child’s name repeatedly giving the youngster the feeling of really being part of the story. The DVD retails for $39.95.
Tim Simpson, CEO of Pizza International, said “‘Look It’s Me on TV’ focuses its emphasis on unique products for children that both entertain and educate. Having ‘Arthur,’ one of the most recognizable and successful children’s characters for over two decades, brings another dimension to our list of personalized cartoons for children and enhances our reputation for offering carefully selected products that are of outstanding quality.”
About Pizza International, Inc.
Pizza International was formed to answer current and future Internet preferences of families with children, couples, single adults, seniors, students, executives and office personnel seeking quality products and services that are easily accessible. Based on the fact that change is escalating, the company focuses on innovations and necessities capable of keeping up with technology and consumer demands. The company mission is to acquire or create unique Internet enterprises that offer but are not limited to the expedited access to entertainment, food, financial services, travel, learning, news and targeted information, and innovative consumer products through e-commerce. They also will provide a community of services that make Internet communication easier and safer. The first two acquisitions include Pizza.Net (www.pizza.net), the world’s largest Internet pizza search engine, which soon will incorporate on-line ordering, and Look It’s Me on TV (www.lookitsmeontv.com), offering custom photo personalized DVD cartoons that put any child in the feature.
About Arthur©
All characters are copyright of Marc Brown. “Arthur©,” and “D.W.” and all of the Arthur characters are trademarks of Marc Brown. The Arthur web site was produced by WGBH, Boston. The Arthur television series is produced by WGBH Boston and Cookie Jar Entertainment, Inc; the web site by WGBH. Funding is provided by the Corporation for Public Broadcasting and public television viewers. Corporate funding is provided by Chuck E. Cheese’s® and Dannon® Danimals®.
About PixFusion, LLC http://www.pixfusion.com
PixFusion was established in 2001 with offices in both New York City and Palm Beach, Florida, creates personalized branded video products and services using a patented technology. PixFusion, recently awarded an iParenting Media Award, has proprietary content agreements. The company has commercialized children’s video products through its Kideo http://www.kideo.com brand, for children ages one to seven. Kideo’s existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio. PixFusion is a CRESA Partners’ client for real estate advisory services.
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