“The Likeability Factor” by Tim Sanders

March 9, 2007 by jack petrie.

 About the Author

Tim Sanders is currently the leadership coach at Yahoo!  He is also the author of the New York Times bestseller “Love Is The Killer App”.  In the Acknowledgments, Tim credits Dr. Stephen R. Covey (”The Seven Habits of Highly Effective People”), Dale Carnegie (”How to Win Friends & Influence People”), Daniel Goleman (”Emotional Intelligence” and “Primal Leadership”) and Eckhard Tolle (”The Power of Now”) for inspiration.  Tim lives in northern California and can be visited at www.timsanders.com

Quick Snapshot

Tim’s premise, that likeability (the “L-factor”) may be the deciding factor in all competition, is supported by independent research conducted by many institutions (including Columbia and Yale Universities).  This research finds that likeability is a factor in everything from divorce rates, jury compensation, patient treatment, pay raises, presidential elections to promotions; or in a word, success, itself.

Tim’s Four Reasons Why Unlikeability Doesn’t Work

1. Short-Term Thinking Is Dying - we as a society are becoming more focused on the accountability for our actions.
2. Individualism Is Waning - collaboration and teamwork have become requirements in the home and workplace.
3. Boundaries Are Dissolving - between our personal and professional lives.
4. Success Has Been Redefined - from financial security to financial freedom.

Tim’s Five Reasons Why Likeability Works

1. Likeable People Bring Out The Best In Others
2. Likeable People Get Recognized
3. Likeable People Outperform
4. Likeable People Overcome Life’s Challenges
5. Likeable People Enjoy Better Health

The Four Elements of Likeability

1. Friendliness - Observe no unfriendliness, develop a friendly mindset and communicate friendliness
2. Relevance - Identify your frequent contacts and connect with others’ wants, needs and interests.
3. Empathy - Show an interest in how others feel, experience and respond to others’ feelings.
4. Realness - Be true to yourself and others and share your “realness”.

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